Here’s what too many salespeople and small business owners are doing wrong in their sales conversations:

❌ Pushing products instead of solving problems
❌ Talking about features instead of benefits
❌ Not laying out a clear plan

These mistakes result in less sales and ultimately hurt your business’s bottom line (and your reputation!)

You might even know that these things don’t work, yet you find the wrong words coming out of your mouth in your sales conversations!

In this webinar, I'll share the gold from Business Made Simple’s newest course, The Customer is the Hero. We'll cover:

✅ Five talking points for every sales conversation
✅ How to create a script with the words you need to close more sales
✅ A sales framework that doesn’t feel “salesy”

You'll leave knowing how to play the Guide (not the Hero) to your customers and prospects, so you can be more confident and impactful in every conversation

The best meetings are not lead, they are facilitated.

Which one are you?

• TALKER: The full-of-energy, out-loud-thinker and oversharer OR

• THINKER: The wait-my-turn, (maybe) hesitant-to-speak-up, don’t-want-to just-speak for the sake of talking person.

To the TALKERS:

Just because you have an idea, doesn’t mean it needs to be shared. Try passing the spotlight to someone else:

1. “What do you think, (name)?”

2. “I’d like to hear reactions from three people about this.”

3. Write your thoughts down. Decide what is most important to share. And then consider going last.

To the THINKERS:

You have valuable insights and the team will benefit from you. You need a way to get your listeners prepped, carve out a space.

1. “I have a thought.”

2. “I have an idea.”

3. “I have a concern.”

4. “I have a question.”

The best leaders are facilitators, and you can work to develop these skills, whether you are a talker or a thinker.

Which one are you? What other strategies would you add?

🛑 STOP WRITING THAT EMAIL🛑

❓Feeling stuck before sending an email, Slack post or DM?
❓Looking at a blank slide deck and not sure what you want to say?

The struggle is real - it’s called the Curse of Knowledge. You know too much, and your listeners have a limited attention span.

Planning what to say doesn’t have to be so complicated.

Here’s how to do it quickly and easily:

1️⃣ END POINT: Get clear on what you want your listeners to do as a result of your interaction (do you want them to adopt a belief, take an action, etc). This is the most important step.
2️⃣ STARTING POINT: Make a list of what your listener cares about - what motivates them? What scares them? Why aren’t they already doing what you want them to do?
3️⃣ MOTIVATE THEM TO ACT: Give them a 2-4 step plan that gets them from where they are to where you want them to be. Clear and simple makes it easier for them to bridge the gap from inaction to action.



The secret sauce that motivates your listeners more quickly:

✅ Identify their problem and find out how much it’s costing them (money, time, overwhelm)

✅ Position your idea, service, product as the solution to their problem

✅ Invite them into their own story by giving them a plan of action

Our brains are designed to conserve calories. Our attention span is always searching for things that will make our life easier while avoiding pain and danger.

Start communicating with your listener’s needs (AND SURVIVAL!) in mind and you’ll be at least 100X more effective.